Hidden Facebook Pages That Are Killing It Right Now

After spending a long time in the ecommerce space, I decided to make a big change.

Seeing the huge opportunity with Facebook’s content monetization program, I chose to start a publishing business.

When I began, the very first thing I did was look for successful pages to understand what works on the platform and what doesn’t.

If you’re looking for inspiration for your own Facebook pages, here are some of the ones I wish I had known about when I was starting my journey years ago.

It works so well because it focuses on music stories that people feel connected to, uses short, visual content that’s easy to consume, and pays attention to what trends.

If you want to take inspiration, study which posts get the most engagement, test similar formats on your own page, and don’t be afraid to ride trending topics while keeping your content simple and shareable.

Sociaty succeeds because it leans into highly relatable sharing content, short, quirky text‑over‑image memes or screenshots that tap into universal feelings or everyday absurdities.

The content is easy to consume and doesn’t demand much time or attention, which suits mobile scrolling behaviour perfectly.

Because it triggers a quick “yes, that’s me” reaction, people are more likely to share or comment, which boosts algorithmic reach.

TheKiwi nails the balance between trending stories and emotionally resonant content.

It publishes posts that tap into things people care about (viral videos, human‑interest moments, surprising facts) and does so in formats that are quick to consume and easy to share.

The familiarity of the style means followers recognize the page’s “voice” and are more likely to engage without thinking twice. Because engagement (shares, comments) is high, the algorithm favours the content, giving it more reach and visibility.

It succeeds because it focuses on stories and content that resonate deeply with runners of all levels, whether someone is chasing a personal best or simply running for joy.

They publish a variety of content: training tips, motivations, race‑day stories, nutrition advice so the audience always finds something relevant.

Their tone is encouraging and inclusive, which builds trust and keeps the community engaged. Also, by being consistent in posting and staying aligned with the runner’s mindset, they maintain visibility and relevance in a crowded social feed.

BoxLife Magazine performs well because it focuses on a clear niche the CrossFit and strength-training community, and consistently posts content that educates, inspires, and entertains.

Their posts are highly visual and actionable, like training tips, transformations, and gear reviews, which encourages engagement and sharing.

The Sungazing page performs strongly because it focuses on a clear, emotionally charged niche, spirituality, self-improvement, and alternative wellness, which naturally draws a highly engaged audience.

It uses only TOBI posts, a style designed to maximize engagement by combining eye-catching visuals with short, powerful text that’s easy to consume and share.

By sticking exclusively to this format, the page builds a recognizable look and tone, so followers immediately know what to expect, which encourages interaction and boosts algorithmic reach.

If you’ve read this far, thank you! This is just the first letter, and there’s so much more to come. Throughout my journey, I’ve learned a lot, and I’m excited to share with you all the tips, tricks, and secrets that can help you become a successful publisher on Facebook.

That’s all for today’s letter, but don’t worry, there are many more letters coming your way soon.

Talk Soon,
Anonymous Publisher