Letter #2
Every time I post screenshots showing the traffic my website receives from Facebook I always I get same questions.
My main website traffic.
How many followers does the page have?
How many links do you post on the page?
Do you put the link in the first comment?
In today’s issue, I will answer all of these questions and share some tips based on my experience.
1. How many followers does the page have?
Honestly, it’s irrelevant.
From what I’ve seen with my Facebook pages, once you reach around 50,000 followers, the number of followers becomes mostly a vanity metric.
It doesn’t correlate directly with earnings or the amount of traffic you can drive to your website.
I have a page with over 450,000 followers and another with just 45,000. Some days, the smaller page earns more than the larger one.
The same goes for website traffic, some days, the smaller page drives more traffic than the bigger one.
So, what really makes the difference? The content.
The key is how relevant your content is to your niche.
More relevant content = more engagement = more clicks = more earnings from CM and display ads.
2. How many links do you post on the page?
I’ve found that a 1:5 ratio works best. That means I post 1 link for every 5 normal posts (videos, images, memes, etc.).
On my main page, I post 20 times daily, which translates to about 4 links per day.
On the smaller page, I post 10 times daily, so that’s 2 links per day.
3. Do you put the link in the first comment?
Yes. Right now, this strategy works best for me. Here’s how a typical post looks:
Post to drive traffic to your website from Facebook
To drive traffic, you need to recreate this style of post using relevant news or content for your audience.
I schedule the first comment using Post Planner (aff link), the tool I’ve relied on for over two years without any problems.
Once you’ve validated that the link is relevant to your audience and the first-comment style post drives a good amount of traffic, you can try recycling the link after a few weeks by posting it directly with a short caption.
Facebook tends to reduce reach for links that get low engagement, but since you’ve already validated the content, posting it directly can generate a second wave of traffic to your website.
With this simple strategy, I’ve driven millions of visitors to my website and earned thousands of dollars.
Now it’s your turn.
Take care,
Anonymous Publisher
Special shoutout to my favorite scheduling tool:
In the past, I tried many scheduling tools, but each one was missing some features until I found Post Planner. I manage every post with Post Planner, and I can also crosspost to YouTube, Pinterest, Instagram, and other social media platforms.
I can schedule first comments, and it also helps discover relevant content.
If you’re serious about growing Facebook pages, Post Planner can truly be a game changer for your journey.
Try it here (aff link)